PR Studies: The communication challenge

Tuesday, April 25, 2006

The communication challenge

Conversation good, spam bad. So the question is, how do you initiate the conversation? It's a vital question for PR students and practitioners.

At the point I took part, 100% of us in Morgan McLintick's poll agreed that 'PR is spam central'.

Jeremy Pepper's a role model. A PR practitioner who's always willing to give back, through his blog and by mentoring students. Yet even he has his limits, as he writes in Forward. If even Pepper's losing patience, then there's clearly a need to rethink your first approach. Think before you send...

25 Apr 2006 07:24:40 | Students, Web/Tech

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Bailey's done well PR Week (21 April) reports that Imogen Bailey is joining Skype in a comms role. She's no relation, so what's the connection? I hired Imogen to her first PR job when she was a new graduate in the early 1990s....

That's the way to do it First there was Stephen Davies, the Sunderland PR student who launched a blog, acquired great technical skills and developed a network in rapid time. Next stop? A placement at LEWIS PR in London. Now there's Erin Caldwell, the final year...