PR Studies: Open source everything

Monday, February 28, 2005

Open source everything

James Cherkoff has produced a manifesto, What is Open Source Marketing? It's beautifully produced, but perhaps not that original. As with Seth Godin's Permission Marketing, I always feel that attempts to rebuild marketing from the ground up end up recommending something very close to what we call public relations.

PR practitioners are used to losing control of messages, and of the unpredictability of third party endorsement.

For a highly original contribution to the open source debate, I recommend Douglas Rushkoff's Demos paper Open Source Democracy from 2003.

28 Feb 2005 16:02:09 | Marketing

The comments to this entry are closed.

Job satisfaction Teaching's a hit and miss business. It's frustrating to teach students who won't turn up, and aren't interesting in learning. But it's equally worrying to hear my exaggerations repeated by a student who has taken my lessons too uncritically. So...

Tipping point for email The Economist has a survey extract and brief comment on the use of email in businesses around the world. The question asked was whether the internet and email have contributed to revenues. Answers today would be different from those given...