PR Studies: Addicted to text

Monday, October 06, 2003

Addicted to text

My delegates today were unimpressed when I cited Segway as a case study demonstrating that brilliant PR may not be enough (see entry on October 3).

But they had all heard news reports arising from this timely and well-targeted release from the Priory clinic. (Note the release date of Sunday). The resulting news coverage was widespread (eg The Sun, The Independent, The Telegraph, The BBC).

Why does this news release work? It's timely (Sunday for Monday); it's surprising (coming from people we would assume to be discreet); and it's always healthy to feel sorry for celebrities (some of whom are treated for their addictions at the Priory).

6 Oct 2003 19:23:08 | Consumer

The comments to this entry are closed.

Monthly reports Elizabeth Albrycht gives a quick and comprehensive assessment of the role and content of the monthly activity report to clients. She recognises that its role is factual, but that it has a persuasive purpose.

How to pitch It looks like another 'how not to pitch to bloggers' rant, but it's more helpful than that. B.L. Ochman's article in marketingprofs widens the question to all pitches to the press: Pitching to bloggers (or any journalist) requires a short,...