There's one fairy tale I frequently use to illustrate lessons about public relations: The Emperor's New Clothes.
Written in 1837, before the modern public relations industry came into existence, it nonetheless can be seen as a metaphor of two contrasting approaches to the practice. One is negative, the other positive.
Two weavers ('spinners') arrive in town and initiate a clever scam. Playing upon the vanity of the emperor and his courtiers, they state that they will create the finest clothes ever seen - but these clothes will be invisible to any who are stupid and unfit for their jobs.
They accept a large advance for silk and gold thread and pretend to start work weaving imaginary cloth, pocketing the money. The courtiers inspecting the cloth proclaim it to be the finest they had seen - and soon the emperor too has to acknowledge its magnificence (he cannot be seen to be stupid and unfit for his position.)
The first, negative stereotype is about spin and vanity. In short, it's about PR as a con trick.
No one dares speak up so the emperor appears in public naked in his 'new clothes'. Who tells the truth?
A child speaks up from the crowd, shattering the adult illusion. The child is the second metaphor - the outsider who dares speak truth to those in power. It takes a child - because adults are too driven by vanity and beholden to those in power.
Spinner, courtier or truth-telling adviser? Which role do you perform?