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Friday, December 05, 2008

The new news release

Stephen Davies related the 100 year history of the press release.

He talked about his experience of the social media news release, acknowledging Todd Defren.

It contains the traditional elements plus multimedia and social media features. One drawback: people don't want to have a conversation with a news release.

Posted by Richard Bailey at 02:30 PM in Don't Panic, Social media | Permalink

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