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Friday, December 05, 2008
Community, not technology
Don't get hung up on the technology, said Edelman's Marshall Manson. The issue is about community (or tribes as Seth Godin puts it). It could be a knitting community or a war game community. The key is relationships and shared problem solving.
But technology drives group forming around shared interests. We need to rehumanise communication: by being authentic, transparent, and personal.
Posted by Richard Bailey at 10:44 AM in Don't Panic, Social media | Permalink
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