PR Studies

Change

Faced with a financial crisis and with growing cynicism about party politics, we needed this. The US election campaign has been compelling, dignified and engaging.

That both candidates for president were to some extent outsiders has helped. As commentators have pointed out, president-elect Obama has defeated in turn the two most powerful political machines in the US: the Clintons and the Republicans.

Of course, money still talks. But Obama has raised the money he's spent, mostly from small donations. His victory shows the groundswell in action, as well as reminding us of the power of rhetoric to effect change.

Comments

Change

Faced with a financial crisis and with growing cynicism about party politics, we needed this. The US election campaign has been compelling, dignified and engaging.

That both candidates for president were to some extent outsiders has helped. As commentators have pointed out, president-elect Obama has defeated in turn the two most powerful political machines in the US: the Clintons and the Republicans.

Of course, money still talks. But Obama has raised the money he's spent, mostly from small donations. His victory shows the groundswell in action, as well as reminding us of the power of rhetoric to effect change.