I'm keen to start a regular 'bookshelf' column in Behind the Spin magazine. This will give PR practitioners a chance to say which books they most often consult. In previous issues, Lord Chadlington has mentioned his admiration of the novels of Anthony Trollope. Currently, Karl Milner praises Drew Westen's The Political Brain (a timely read about the pyschology of US presidential campaigns).
They could be books on politics, business or society; textbooks, style guides, self-help manuals or novels. They could be standards or surprises. Either way, I think it will help today's students and young practitioners.
Here are the groundrules. Choose up to ten books, and write up to 100 words explaining each choice. Send these to me with your portrait photo in JPG format (email address on right). You're also welcome to cross-post to your own blog.
To get you thinking, here are the top ten books I most often refer to (space does not allow descriptions):
- The Tipping Point, by Malcolm Gladwell
- Strategic Communication Management, by Jon White and Laura Mazur
- The Empty Raincoat, Charles Handy
- The Economist Style Guide
- Here Comes Everybody, Clay Shirky
- Journalism: Truth or Dare?, Ian Hargreaves
- Naked Conversations, Robert Scoble and Shel Israel
- Permission Marketing, Seth Godin
- Evaluating Public Relations, Tom Watson and Paul Noble
- The Fall of Advertising and the Rise of PR, Al Ries and Laura Ries
Toby Young's How to Lose Friends and Alienate People came surprisingly close to being picked and this morning I found myself recommending Richard Dawkins's The Selfish Gene whilst admitting I've never read it myself...