PR Studies

False alt binaries

There's something compelling about binary choices: Celtic or Rangers? Labour or Conservative? Montague or Capulet? Yet they're frequently false alternatives.

What about PR or marketing? The issue interests writers and academics who aim to position and pigeonhole; the issue interests practitioners who are lobbying for influence or budgets; and it interests young people who are deciding whether a marketing or public relations degree will look better on their CV and provide good career prospects.

So as an aid to them (and as a provocation to almost everyone else), the picture shows how I would explain this false binary alternative to those choosing between PR and marketing for a course or a career.

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False alt binaries

There's something compelling about binary choices: Celtic or Rangers? Labour or Conservative? Montague or Capulet? Yet they're frequently false alternatives.

What about PR or marketing? The issue interests writers and academics who aim to position and pigeonhole; the issue interests practitioners who are lobbying for influence or budgets; and it interests young people who are deciding whether a marketing or public relations degree will look better on their CV and provide good career prospects.

So as an aid to them (and as a provocation to almost everyone else), the picture shows how I would explain this false binary alternative to those choosing between PR and marketing for a course or a career.