PR Studies

Year of the blog?

I must have sounded particularly churlish a year ago when I told a student not to bother with blogs, but to study something new for her dissertation. In the event, she did some very good work on RSS and her employer now views her as a new media specialist.

I've now decided to be more emollient - a growing number of students are researching social media topics this year.

But there may be another pattern emerging. I'm talking to two colleagues from two different faculties over the next two days about student blogs. Looks like we're out of the early adopter phase and into the early majority.

Comments

Year of the blog?

I must have sounded particularly churlish a year ago when I told a student not to bother with blogs, but to study something new for her dissertation. In the event, she did some very good work on RSS and her employer now views her as a new media specialist.

I've now decided to be more emollient - a growing number of students are researching social media topics this year.

But there may be another pattern emerging. I'm talking to two colleagues from two different faculties over the next two days about student blogs. Looks like we're out of the early adopter phase and into the early majority.