I've asked my first year students to write a letter for publication in a newspaper. (This is ethical because they write as themselves, choose their newspapers and write on a topic that interests them.)
Lucy Brown, Gemma Waters and Lucy Thornhill have appeared in national newspapers. Amy Grimshaw has been in the Leeds Student newspaper.
As a secondary objective, I'm keen that they should be searchable in Google (Gemma Waters already is as one of our CIPR student representatives).