I spent too long today driving on the M1 and missed a spirited online debate. So here it is for future reference.
Rick Bruner mocks PR people for our slowness to adopt new technology. He lists the many innovations marketers have introduced (think spam, among others),
Versus, what innovative uses of the Internet has the PR industry brought us? Well, let's see, there's the sending of press releases via email, and then there are press release archives on web sites, and virtual clipping services and...webinars, and...PRNewswire's ProfNet...and... I know I'm forgetting something. A little help?
He further criticises PR blogs for writing about PR, not for the purpose of PR.
Tom Murphy acknowledges the force of this argument, but resents the crude depiction of PR people as slow and stupid. Tom is a PR blogger and a PR practitioner in the technology sector. He can put up a better defence than most of us.
It will take me longer to come up with a list of PR-led online innovations. I'm thinking about it...